Category: Definitions

Online Marketing Definitions

What Are Online Advertising Rates? Price Definitions for Internet Marketing Companies Today we are going to talk about the cost of online advertising and internet marketing price acronyms. As you probably know, internet marketing company pricing and online advertising rates can be confusing. We are going to help you understand what you’re paying for by…

Page Creation

Facebook Page Creation takes the hassle out of creating and managing your companies Facebook profile. Facebook has quickly grown to be one of the most valuable marketing tools online. A Business Profile is your base of operations when entering the social media marketing world. Return to Facebook Advertising Information

Low Competition

There are far fewer companies using banner advertising online than other forms of internet marketing techniques like Google Placement or Search Engine Optimization. Low competition in the banner advertising market allows us to maximize return on investment. Return to Facebook Advertising Information Return to Banner Advertising Information

Alternating Banners

Alternating Banner Ads display in an alternating pattern that allows us to track which ones are getting clicked on and which ones are not. This allows us to focus our efforts on successful ads and make modifications to the ones that aren’t performing as well. Return to Facebook Advertising Information Return to Banner Advertising Information

Customized Banners

Total Market Exposure designs custom banners for free with every banner advertising campaign. Our custom banners are designed by skilled and experienced graphic designers and advertising specialists. Banners can be static or animated and displayed on target market networks. Return to Banner Advertising Information

Demographic Targeting

Demographic Targeting allows us to advertise custom banners to people who are have similar interests to your company, product or services. We do this through demographic targeting with Facebook advertising and Banner Ads on select Google network sites. Return to Facebook Advertising Information Return to Banner Advertising Information

Network Targeting

Network Targeting allows us to advertise banners to people who have similar interest to your services. Banner advertisements can be featured on social networks like Facebook and MySpace or shopping sites like eBay or Overstock.com as well as other networks like Zillow.com, About.com, HGTV.com, and thousands of other relevant websites throughout the entire Google and…

Visitor Retention

Before Facebook fan pages became an option, there were very few options for retaining web traffic. If you’re familiar with Facebook, you know that when you log in, the first page you see is a “news feed” which includes updates from your friends, groups, and pages you like. This is important for business owners because…

Market Penetration

Display or banner advertising on niche websites and social networks is a great way to increase your market penetration and brand awareness. The vast majority of consumers are online, and the market depth for websites like Facebook and the Google network is literally billions of visits per day. Banner Advertising increases Market Penetration by reaching…

Analytics

Google Analytics is a webmaster tool provided by Google which generates detailed information about the performance of your website and statistics about visitors that find your site. We use Analytics to monitor the performance of our web design and search engine optimization clients websites. Return to Web Design Information