How to tell your brand’s story using the internet’s video-sharing giant Today in our groundbreaking series on the many nuances of video marketing, Total Market Exposure is going to tackle the procrastinator’s best friend and worst enemy – YouTube! As it turns out, this video-sharing leviathan is more than just a vehicle for viewing Jimmy…
On April 21st, 2015, Google is making significant changes and updating their algorithm to focus on mobile searches. The update will have a huge impact on search result rankings and this time, there’s no gray area. Your website is either mobile-friendly, or not. This means if you don’t have a mobile-friendly website, you will see…
Google is updating their search algorithm again on April 21, 2015 and mobile optimization will become a lot more important. The new update will expand their mobile-friendliness ranking signal to affect mobile searches in all languages worldwide and “will have a significant impact in our search results.”* This means you may see a dramatic decrease…
TriMet and Google are teaming up again to bring real-time transit information to riders. The new feature will utilize Google Bluetooth Beacons installed at TriMet’s 87 MAX light rail station platforms. They will be integrated with Google Maps seamlessly to automatically provide “…information that is valuable to riders, including transit schedules and alerts…”* directly to…
Twitter will soon be taking over even more of the search result pages on Google now that Google and Twitter have partnered up. This news comes directly after many big brands experienced a 105% increase in engagement on Twitter in the fourth quarter of 2014 compared to the previous year.* Although the details regarding Twitter’s…
Google has quietly launched their new mortgage calculator feature that provides instant answers for users directly on the search result page. For the first time ever, you can now calculate monthly mortgage payments, the total cost of a mortgage, and the maximum loan amount you can afford based on a monthly payment, in real time…
Google Keywords Match Close Variants Many of our readers already know Google Adwords and their Keyword matching system inside and out. Well things have changed over the last week and we are going to tell you how and why. For those of you who don’t already know, Google uses three different kinds of keyword match…
Project Glass Google’s Futuristic Heads-Up-Display Deep within the infamous Google Labs, comes a concept from the team at “Google[x]” that is so totally awesome that every nerd on the planet -scratch that, the galaxy, has been waiting for, “Project Glass.” Sounds too good to be true, but it’s not! Even Google’s code name “Project Glass”…
Google Freshness Algorithm What is Google Freshness The latest Google algorithm update is called Google Freshness. The Google Freshness algorithm is said to affect 35% of searches. Does that mean that my website ranking will change on up to 35% of my keywords? Not necessarily, Google Freshness is having less impact over the majority of…
