A conversion rate is the percentage of visitors to a site over the number of conversion goals those visitors complete. Some common conversion goals include completing a purchase, signing up to receive information, or joining a social media group or page. Separating website traffic by referral source and tracking conversions makes it possible to separate the grain from the chaff. Monitoring which online promotion venues are producing the highest converting traffic can save you thousands of dollars by removing the guesswork and awkward “So how did you find us?” conversations. Total Market Exposure’s team of expert web traffic analysts can help you set up the tracking and monitor the results.
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Tags: Conversion Rate, Conversion Tracking, Conversions, Online Conversion