Email Marketing is marketing to clients and potential clients via electronic mail. Email Marketing remains one of the most effective forms of internet marketing. In general despite all of the potential issues associated with e-mail marketing it is often considered 2nd only to SEM or Search Engine Marketing in terms of effectiveness and return on investment. Email Marketing can serve many purposes, including maintaining customer relationships, encouraging repeat business, establishing new customer via subscription forms or sharing of e-mails by existing contacts, distributing company newsletters, informing clients of specials and more.
Email Marketing Advantages and Disadvantages
Email marketing provides a trackable return on investment. You will know how many people opened your email, what address were undeliverable, full or non-existent and most importantly if you provide links to capture forms or specific pages you will know who visited what page. Depending on how organized the software is or your methods, Email marketing can reach specific customers with message and information that are personal, and relevant to their industry or interests.
There are disadvantages to email marketing as well. Due to the prevalence of spam and the capacity of mail servers it’s estimated that nearly 50% of emails are rejected, filtered, block or simply not delivered. E-mail marketing must also carefully follow the letter of laws related to E-mail marketing that were established under the 2003 CAN-SPAM act in the U.S. and the same laws regulating the European Union. Despite these issues as we mentioned earlier, Email marketing is second only to SEP.
E-Mail Newsletter Service
Total Market Exposure provides quality Email Newsletter Service as part of their Email Marketing campaigns. Email Newsletters can be as frequent as weekly or yearly. Email Newsletter Service can be a one-shot purchase for a specific event, party or concert. Monthly and Seasonal Email Newsletter Service are the most popular as they give clients and business time to see what their needs and trends are. Pricing for Email Newsletter Service or Email Marketing Campaigns depends on the frequency of your mailings and the size of your send list. Total never engages in harvesting or below-board tactics. In most cases we will expect you the client to provide us with a list of existing clients or authorized contacts who will be receiving your missives. We can also work with you to build newsletter subscription forms to capture new leads interested in your company or services.
Tags: Company Newsletter, E-mail Marketing, Email Marketing, Email Newsletter, Email Newsletter Service