While NBA fans nationwide are sitting on the edge of their seat, hoping that their beloved team will play in the 2011-2012 season, people like us are wondering about the lost advertising opportunities from the NBA Lockout.
If the season doesn’t happen millions of dollars will be lost in revenue from ticket sales, television advertisements, merchandise, concessions, etc. The long lasting effects of the NBA Lockout will effect more than just the owners and the players. Consistency of brand awareness will be lost for companies like Coke, Pepsi, and Mars whose products are purchased at games around the nation. Player jerseys and fan gear will see a loss in total sales without the regular season and playoffs to drive consumers. As a whole the brand loyalty for the teams, players and brands associated with the sport will take a hit if the lockout continues.
Lockout Publicity Upside
On the other hand if the parties involved settle their differences and the season goes on it could prove to be an incidental publicity stunt. A wise man once said that “All publicity is good publicity”. In this case, the lockout would have built suspense for the coming season and despite missing a few games, the build up brings more attention to the sport.
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Tags: advertising, lockout, marketing, nba, news