control the flow of business
Google AdWords PPC
Position your business on relevant keywords that potential clientele actually search for to get more out of your Google Adwords campaigns. We perform in-depth keyword research and utilize intuitive targeting techniques within every Google campaign to reduce wasteful ad spend, increase conversions and deliver a higher ROI for our clientele.
Microsoft Ad Center Bing/Yahoo PPC
Bing and Yahoo are combined since Microsoft's Bing purchased Yahoo Search in 2009, you will notice the search result pages (SERPs) feature the same results. Due to less competitive ad space, they usually have a lower cost-per-click (CPC), making it ideal for smaller budgets in highly competitive markets.
Retargeting Ads
Retargeting ads have proven themselves to be very effective. Retargeting refers to ads that are displayed to potential customers that have visited your website or a specific web-page and have left. This means you can retarget current customers who already purchased or potential customers that showed initial interest but left without purchasing.
Display (Banner) Ads
Banner advertising is a very powerful branding tool. We have the ability to display your custom banner ads directly in front of millions of people browsing thousands of websites that are relevant to your products, services, industry, or target demographics. This allows you to reach a targeted audience interested in your business in mass quantities.
YouTube Advertising
YouTube is the 2nd largest search engine in the world, and as video consumption continues to grow, this fact will most likely never change. YouTube advertising is similar to banner advertising in that your ads are displayed next to relevant content or users, however, the content is a video and not a website. In addition, you can also incorporate video ads to help increase engagement.
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How it Works
Ad platforms, such as Google Adwords and Microsoft Ad Center, use what’s called a “second price auction” system to determine what you pay-per-click (PPC). This means you only have to pay the amount required to outrank the ad below you, so the amount you're willing to pay-per-click does not always reflect what the actual cost-per-click (CPC) will be. In addition to the bid, your ad quality score and targeting formats are also taken into account when deciding your ad placement. Ad platforms do this to ensure people searching find what they’re looking for and have a good experience. These same rules apply whether you're bidding for clicks based on a CPC, or paying for banner exposure using cost-per-thousand views (CPM). Basically, if your ad or landing pages are not relevant, or if your competition has more useful ad formats such as site links or a phone number, it will negatively affect your ad position and increase the cost required to remain on the page. This is why it’s important to have our experience on your side. We manage all of these factors to increase your ad position, reduce costs, and ultimately increase your ROI.
Process
All SEM campaigns begin with a complimentary initial consultation. We do this because we need to establish a solid working relationship and determine if we’ll be a good fit for your business needs. The first step is the discovery process wherein we learn more about your immediate and long-term goals, other forms of marketing you’ve used or are currently using, your budget, and other aspects of your business. These are all important elements to assess, because we need to ensure that we can deliver what you’re looking for within your proposed budget. Next we will discuss if and how our services can help your business achieve your goals. With SEM, the opportunities can be endless and we will pinpoint the most effective starting point for you. After that, if both parties believe there is potential for a strong working relationship, we will move forward. Setup can be done in as little as one day, or may take a few weeks depending on the size of the campaign and the amount of research required to deliver the best results.
Costs
The cost for setting up your campaign is based on the amount of time it will take to do so. We have a very reasonable hourly rate that is multiplied by the number of hours it will take to setup your campaign correctly. It’s important to know this because we do not charge inflated fees for our strategies, expertise or campaign ideas. Our SEM management fees are percentage based which are on a sliding scale. This means you will always know exactly what you’re paying for and how much of your budget is going directly towards media buy. We believe transparency is the best policy and it’s proven to be the most successful way for us to build long-term relationships and to ensure customer satisfaction. If you’re ready to explore the possibilities and would like a complimentary consultation, please complete the online contact form or give us a ring directly and an actual person will answer your call.