The definition of Return on Investment as it relates to our services is generally the net revenue generated over the cost of the project. With web analytics sales and lead generation activity can be directly pinpointed. Direct return from initial sales is a good measure of ROI, but it fails to account for customer loyalty and referrals. Each business must generate it’s own projection of the lifetime value of a new customer. This lifetime value can be increased through follow up and affiliate marketing.
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Tags: Direct Marketing, Lifetime Customer Value, Return On Investment, ROI