Before Facebook fan pages became an option, there were very few options for retaining web traffic. If you’re familiar with Facebook, you know that when you log in, the first page you see is a “news feed” which includes updates from your friends, groups, and pages you like. This is important for business owners because when people “like” or “are a fan of” your business, updates to your wall will appear in front of your customers on an ongoing basis. This has shown positive effects for brand awareness, customer loyalty, and repeat purchases.
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Tags: Brand Awareness, Branding, Customer Loyalty, Visitor Retention