Is your’s the first business people think of when they think about your products? Placement improves brand awareness and brand recognition by placing your business website directly in front of prospective customers who are actively searching for what you sell. Many of the customers who first find you when your ad appears on Google, search…
The definition of Return on Investment as it relates to our services is generally the net revenue generated over the cost of the project. With web analytics sales and lead generation activity can be directly pinpointed. Direct return from initial sales is a good measure of ROI, but it fails to account for customer loyalty…
A conversion rate is the percentage of visitors to a site over the number of conversion goals those visitors complete. Some common conversion goals include completing a purchase, signing up to receive information, or joining a social media group or page. Separating website traffic by referral source and tracking conversions makes it possible to separate…
Search volume is the general term for the number of people who are searching. Search volume can be estimated and monitored for a single keyword, across a group of keywords, or for a particular website. Search volume can be measured through web analytics. Tools like the Google Keyword tool, Wordtracker, and others provide estimates about…
It is possible to display more than one ad text for a particular keyword or group of keywords. Here are two versions of an ad for a local moving company. When someone Googles a keyword we are targeting, he will see one of the two ad texts. By monitoring which of the ad texts result…
Google has agreements with thousands of search engines to display ads from Google advertisers on their sites. Some of these sites include AOL, Ask.com, CNN.com, About.com, Lycos.com, nytimes.com, infospace.com, Business.com and many more. The list or search partners is always changing and Google does not publish a full list. Regardless of the exact sites included,…
Total Market Exposure will place your website on the first page of Google within about an hour. Unlike many of our internet business competitors, TME clients get an immediate return on their investment and start appearing in front of their clients, on the first page of Google within about an hour. Return to Google Placement…
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