Apple Pay has been struggling to gain popularity because of continued problems and Samsung Pay is about to take off. Apple Pay Problems Apple Pay has encountered multiple issues including terminal malfunctions and failure to adequately train cashiers on how to accept and process payments. In fact, two-thirds of iPhone users claim to have run…
Proximity mobile payments are expected to reach well over $100 billion annually by 2018. This should come as no surprise as mobile use continues to soar. According to a report from Nielsen, 85% of Millennials have smartphones and Millennial Marketing says they never leave home without them. In 2014, proximity mobile payments exceeded $3 billion…
On April 21st, 2015, Google is making significant changes and updating their algorithm to focus on mobile searches. The update will have a huge impact on search result rankings and this time, there’s no gray area. Your website is either mobile-friendly, or not. This means if you don’t have a mobile-friendly website, you will see…
Google is updating their search algorithm again on April 21, 2015 and mobile optimization will become a lot more important. The new update will expand their mobile-friendliness ranking signal to affect mobile searches in all languages worldwide and “will have a significant impact in our search results.”* This means you may see a dramatic decrease…
TriMet and Google are teaming up again to bring real-time transit information to riders. The new feature will utilize Google Bluetooth Beacons installed at TriMet’s 87 MAX light rail station platforms. They will be integrated with Google Maps seamlessly to automatically provide “…information that is valuable to riders, including transit schedules and alerts…”* directly to…
Facebook is about to take the proximity marketing industry by storm. Facebook has been slowly launching their latest feature called Place Tips in select areas. Facebook Place Tips will appear at the top of your News Feed and is designed to enhance your experience at the places you visit. Yes it will do that, but…
Twitter will soon be taking over even more of the search result pages on Google now that Google and Twitter have partnered up. This news comes directly after many big brands experienced a 105% increase in engagement on Twitter in the fourth quarter of 2014 compared to the previous year.* Although the details regarding Twitter’s…
Google has quietly launched their new mortgage calculator feature that provides instant answers for users directly on the search result page. For the first time ever, you can now calculate monthly mortgage payments, the total cost of a mortgage, and the maximum loan amount you can afford based on a monthly payment, in real time…
Earlier this year, while speaking with a potential client about their project, the topic of Cyber Monday sales was raised as a possible day of focus for their online marketing campaign. I was shocked to see the confusion in their eyes as they asked, “What’s Cyber Monday?” What is Cyber Monday? Cyber Monday is the…
Small Business Saturday is a nation wide event on the first Saturday following Thanksgiving and it encourages consumers to shop at local small businesses. This year, Small Business Saturday is November 29th. American Express started the Small Business Saturday movement on Saturday November, 27 2010 and it has grown in popularity ever since. Today, thousands…
