Proximity mobile payments are expected to reach well over $100 billion annually by 2018. This should come as no surprise as mobile use continues to soar. According to a report from Nielsen, 85% of Millennials have smartphones and Millennial Marketing says they never leave home without them. In 2014, proximity mobile payments exceeded $3 billion…
Creating a Facebook page for your business is free, and according to Facebook that will never change. If you hire someone to make custom graphics for your page that may cost money but if someone tries to bill you just for creating one, say no. Setting up a Facebook business page is not too difficult…
On April 21st, 2015, Google is making significant changes and updating their algorithm to focus on mobile searches. The update will have a huge impact on search result rankings and this time, there’s no gray area. Your website is either mobile-friendly, or not. This means if you don’t have a mobile-friendly website, you will see…
Google is updating their search algorithm again on April 21, 2015 and mobile optimization will become a lot more important. The new update will expand their mobile-friendliness ranking signal to affect mobile searches in all languages worldwide and “will have a significant impact in our search results.”* This means you may see a dramatic decrease…
The golden rule for Facebook is that there is no golden rule. Every person is different in some way and every business is different too, so there are very few rules set in stone. However, that doesn’t mean certain Facebook tips and techniques are not useful for the majority of business pages. Having social media…
TriMet and Google are teaming up again to bring real-time transit information to riders. The new feature will utilize Google Bluetooth Beacons installed at TriMet’s 87 MAX light rail station platforms. They will be integrated with Google Maps seamlessly to automatically provide “…information that is valuable to riders, including transit schedules and alerts…”* directly to…
Updated on April 21st, 2015: Facebook has made another update and now it’s even easier to share a post as your business page. Like I said before, “Facebook is constantly making changes” so this should come as no surprise that they’ve done it again. A few days ago I found an article that I…
The first step to monetizing a podcast is to make sure you are producing something of value. This means you have to create a podcast that actually helps people in some way and involves topics they care passionately about. Your podcast needs to educate, entertain, inspire, inform, empower, solves problems, relieve pains, or offers solutions…
Facebook is about to take the proximity marketing industry by storm. Facebook has been slowly launching their latest feature called Place Tips in select areas. Facebook Place Tips will appear at the top of your News Feed and is designed to enhance your experience at the places you visit. Yes it will do that, but…
Twitter will soon be taking over even more of the search result pages on Google now that Google and Twitter have partnered up. This news comes directly after many big brands experienced a 105% increase in engagement on Twitter in the fourth quarter of 2014 compared to the previous year.* Although the details regarding Twitter’s…
